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Our Story
​Regional Expertise and Industry Challenges
A labor company based in Southern California and another in Northern California both offer installation services for commercial modular office furnishings and pre-manufactured wall systems. Each organization prioritizes operational efficiency to stay competitive in a volatile industry. Although both companies are successful within their regions, they have faced limited growth primarily due to the high costs associated with sales and marketing campaigns.
Collaborative Sales and Marketing Initiative
Facing rising sales and marketing costs, the two companies sought to collaborate while maintaining their regional strengths. They formed a joint sales and marketing initiative, which expanded their reach, streamlined resources, and reduced expenses. The main challenge was clearly communicating to customers—especially those present in both markets—how a shared marketing professional would operate between the two companies.
The Formation of Pacific Modular Alliance
The Pacific Modular Alliance (PMA) began as a compelling story that evolved into a dynamic organization through the integration of professional sales and marketing expertise. Over time, PMA has evolved into a dynamic consortium, inviting reputable service organizations that expand the breadth of its capabilities and enhance client support.
Shared Resources and Operational Efficiency
Founded to deliver consistent value and high-quality service at competitive rates, PMA members benefit from collective compliance strategies and reduced operational costs by pooling non-billable overhead expenses, including accounting, human resources, information technology, fleet management, insurance, and legal services. This collaborative approach increases efficiency and strengthens bidding competitiveness.
Adaptable Structure and Future Growth
The adaptable structure of PMA encourages additional firms to participate, allowing them to contribute by sharing leads, offering specialized services, or further reducing shared costs.
Frequenty Asked Questions
Why did you form PMA?
Local businesses are particularly skilled at installation services due to their familiarity with local market regulations and the specific characteristics of the area. However, clients who operate in multiple markets often face challenges in hiring local firms in each region. While large corporations possess extensive resources, they often lack the local insight needed to provide high-quality service. To address this, we established PMA, combining the strengths of both. We pool resources from member companies to provide essential services, such as financial support and IT, allowing smaller operators to benefit from local expertise while achieving the efficiencies of larger firms.
How do I request a quote? If i am located in Los Angeles but have a job in San Francisco, whom should I contact?
If you're new to working with us, you can contact us through our online Quote Request form here. If you have previously collaborated with PMA or any of our member companies, feel free to reach out to the person you're familiar with. You will receive accurate information from a reliable source, including the correct local pricing, no matter whom you speak with or where they are.
Why would one member company provide a quote for another member company without making any profit?
All alliance members share a common mindset and acknowledge the importance of growing each member's business within their specific territories and areas of expertise. We also prioritize providing quality installations without excessive mark-ups, ensuring mutual benefits for our clients. From a service perspective, this approach adds value to our clients by delivering exceptional results at competitive prices in suitable markets, while allowing them to work with their preferred point of contact.
Can my company join PMA?
Yes, we're accepting applications for new members. If you're interested in becoming a member of PMA, please visit the Join Us page for details.
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