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How PMA Began

Like so many innovations, Pacific Modular Alliance came about because of a need. In this case, that need was a creative solution to offering unparalleled value and service to our customers, at competitive prices, wherever required.

The Problem

Southern California-based Pacific Labor Group (PLG) and Northern California's Progressive Assembly Corporation (PAC) are two modular construction companies that provide installation services of premanufactured wall systems and modular office furnishings. Both are high-quality service providers that need to stay lean to thrive in a competitive and unpredictable industry. While both companies were successful in their current regions, neither could grow at desired rates without dedicated sales and marketing campaigns, which they found to be cost prohibitive. They were stuck.

The Solution

Finding commonality in their dilemmas, PLG and PAC launched a collective sales and marketing program in 2019 that allowed them to share this behemoth cost while continuing to operate independently. The instant challenge, however, was difficulty explaining to customers—especially those who operate in both markets—the dynamic of two companies sharing the same marketing professional. Additionally, despite sharing some costs, fees associated with duplicating marketing and sales materials and services for each business was beginning to defeat the goal of minimizing overhead. 

Gradually, however, synergies between the two companies emerged that solved these problems and led to the formation of Pacific Modular Alliance. At first, the formation of PMA served predominantly as a simple way to explain the bond between two independently operated companies.

Growth and Where We Are Today

Once PMA was formed, additional benefits of the alliance quickly emerged. For example, both PLG and PAC's core business require them to navigate complex rules and regulations associated with prevailing wage and public works projects. To maintain compliance for their customer base, each entity would normally require staffs to manage the process. Duplicating payroll for this and similar functions of the business is extremely costly, so it became a no-brainer for PLG and PAC to roll up and share non-billable overheads such as accounting, administration, compliance, human resources, IT, fleet management, bonding and insurance, legal counsel, etc. 

This consolidation reduced each company's overhead significantly and allowed both to service their clients more efficiently through repeatable and sustainable processes. Greatest of all, the members discovered they could apply the overhead savings to helping their clients win projects by being extremely competitive.
It did not take long to realize that the value PMA affords PAC and PLG could be extended to similar companies in new markets, or even in entirely different construction trades. The only cost of membership in PMA is the requirement that value be returned to the Alliance—whether through lead sharing, additional service offerings, or helping to bring down the overhead costs to all members. 

What began as a means of providing a simple explanation has become an exciting and thriving organization attracting other high-quality, like-minded service organizations to join. Each addition to Pacific Modular Alliance enhances our service offerings and ability to delight our customers.

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